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What's a Mobile Keyword and a Short Code?

Mobile Keyword

A Mobile Keyword is a one-word phrase that identifies a product, service, action, or business. People text a mobile keyword to a pre-publicized 4, 5 or 6-digit short code number to receive additional information and to join your mobile distribution list. For example, if a customer texts "Your Keyword" to 96362, the customer will immediately receive an automated text response (that you can setup and change at anytime). The text response can be more information about your product or service tied to that specific keyword. You can also setup a different automated response with each mobile keyword that you setup. In our example, the keyword "CAMPUS" is owned by Campus Cash's demo account, and you will receive a sample automated response from Campus Cash. Anybody who creates an account with Campus Cash can immediately create a mobile keyword as long as it's not already taken by another Campus Cash user (much like owning an Internet URL).

Try it out yourself by texting "CAMPUS" to 96362. Please note that the keywords are not case-sensitive. After texting the keyword you’ll receive an automated response right back!

Short Code : 96362

Short Codes are special telephone numbers that are typically 4 to 6 digits long. Unlike regular 10-digit phone numbers, you cannot call a short code number. They are used for texting purposes only. Short codes act just like any other regular 10-digit phone numbers that you can send text messages to. Typically they are used for business purposes for consumers to purchase products or to request additional information about a product, service, or business. They are often used to tally votes for a contest or sweepstake (like they do in American IdolTM ). You've seen mobile keyword and short code technology on TV shows, radio commercials, billboards, print advertising, and websites.